In October of 2018, I started my business, after losing my 24 year old son Keyron Elijah Pettaway un-expectantly to dilated cardiomyopathy on October 2, 2017. I quickly realized that my Paparazzi ID is Keyron's birthday along side the #18 which is another story within it's self. Keyron's birthday is August 23rd and my automatically generated Paparazzi ID# is 238018 😀, so naturally I thought to run my business in memory of him. K.E.P. Accessories was my original business name. K.E.P. is not only Keyron's initials but it was his way of life, Keep Everything Positive! Keyron always saw the good in everyone and every situation. Sometime later in 2021 I rebranded to Reezy Jewels LLC, which is Keyron's nickname, "K Reezy". Keyron was a vibrant soul, always seeking to bring joy and laughter everywhere he went. My goal with Reezy Jewels LLC is to bring that same joy and laughter to all of my customers and business partners, while reminding them to "Keep Everything Positive"