CELEBRATING OUR CUSTOMERS
April is Customer Appreciation Month, which means it’s time to celebrate the incredible customers who make Paparazzi Accessories sparkle. This month’s promotion is packed with exciting perks that reward customers while giving Consultants even more opportunities to connect, engage, and grow their businesses.
Let’s take a closer look at the perks waiting for your customers—and a few ways you can help them enjoy every dazzling detail.
FIRST DIBS ON NEW RELEASES
Every Wednesday in April, retail customers receive an exclusive early-access window to shop that day’s new releases from 12:00 PM to 1:00 PM ET through their Consultant’s Paparazzi Showroom.
This special hour lets customers browse and claim the newest designs before anyone else gets the chance. For trend lovers and early birds alike, it adds a whole new level of excitement to New Release day.
Help build the buzz by reminding customers about their early-access window. A quick post earlier in the day, or even the night before, can get them ready to jump in the moment the window opens and start claiming their must-haves.
FREE EXCLUSIVE JEWELRY
Throughout April, customers who purchase four standard accessories (8 PV) in a single order through their Consultant’s Showroom will receive one free exclusive accessory while supplies last. Even better, Cachet by Paparazzi and Zi Collection pieces count toward the total!
This offer makes it easy for customers to build a full jewelry look while receiving something special in return. Whether they’re refreshing their accessory collection or adding pieces to complement outfits they already love, the free exclusive is an exciting bonus.
As customers browse or fill their carts, point out a few coordinating pieces that can help them hit the four-piece mark. Often, they’re just one item away from the free exclusive, and a quick reminder can turn a great order into an even better one!
COLLECT ALL FOUR EXCLUSIVE PIECES
To keep the sparkle going all month long, we're introducing a new exclusive accessory every Tuesday in April at 12:00 AM ET. Customers can get in on the collectible fun by claiming all four pieces and creating two stunning, thoughtfully designed Complete Looks that can't be found anywhere else.
Keep your customers in the loop when each new exclusive arrives. Sharing reminders and hyping up each collectible piece can spark excitement and encourage shoppers to come back week after week to complete the set.
ADD YOUR OWN TOUCH
While April’s perks are already packed with excitement, Customer Appreciation Month creates the perfect opportunity to add a few personal touches that make your customers feel extra celebrated.
A little surprise can go a long way! Consider slipping a special piece into an order—hostess rewards or those one-off treasures you’ve been saving are perfect for this. Adding a handwritten thank-you note or card is another fantastic way to remind customers how much their support means to you.
You might also celebrate by hosting a Customer Appreciation Live, spotlighting loyal shoppers in your VIP group, or planning a fun giveaway just for your community. Even a simple shoutout or heartfelt thank-you can make someone’s day.
Because at the end of the day, Customer Appreciation Month isn’t just about the perks—it’s about giving thanks to the amazing people who make your business sparkle.
SHARE THE LOVE WITH CUSTOMERS
Customer Appreciation Month is the perfect time to celebrate the customers who make your business shine. So share the perks, help them enjoy every offer, and turn April into a month full of excitement, connection, and sparkle.
For even more inspiration, follow Paparazzi Accessories on Instagram and Facebook to see how we’re celebrating all month long, and share sneak peeks of new drops to build excitement for their First Dibs perks. And don’t forget to check your Consultant emails for even more tips and ideas!