SOCIAL MEDIA CHEAT SHEET

When it comes to social media, you’ve gotta keep it fresh! Attention-grabbing content attracts new followers to your page and keeps your current audience coming back for more. But continually coming up with hot new ideas and content can be time-consuming and frustrating. Especially if you’re managing multiple platforms. 

What if you had a cheat sheet of solid content ideas that would boost engagement and revitalize your social media pages? Look no further because we’ve got you covered with a curated list of novel concepts for posts, reels, and videos you can mix and match to your heart’s content. 

Now that you’re pumped about social media again, let’s dive into those post ideas! Be sure to print or save this list for future reference.

Business Posts

1. Show or talk about the Paparazzi Collections, including the Zi Collection and Blockbusters. Showcasing one collection per post gives you at least seven different posts or reels!
2. Highlight seasonal categories: Valentine’s Day, The Gift Shop, Inspirational, Mother’s Day, Americana, etc.
3. Are you a Fashion Fixer? Share your monthly Fashion Fix accessories in a post or reel.
4. Create a One and Done post. This type of post is perfect for when you only have one of a particular accessory left in your inventory. It creates urgency for your customers to buy now or risk missing out. 
5. Tell the story about your very first Paparazzi Accessories purchase. What did you love about the piece?
6. Tell the story of your first Paparazzi party or sale. How did it go? Were you nervous?
7. Share Your Why. Is it still the same or has it changed?
8. Share your replicated website with your customers and walk them through how to order their favorite pieces.
9. How are you different from your competitors? Share the reasons why your customers love to shop with you.
10. Tell your followers about your favorite type of accessory (necklace, earring, bracelet, or ring). Include ways to style it with layers, stacks, and sets. 
11. Encourage your followers to “take the next step” with you. Title your post “3 Reasons You Should _______.” Fill in the blank with one of these examples or choose your own: Watch My Live, Order This Necklace, Join My Team. Then give them the top 3 reasons why. 
12. Build Credibility. Talk about how long you’ve been a Consultant or how you knew Paparazzi was a good fit for you.
13. Share Success. Take a moment to brag about your team members and customers. This doesn’t necessarily have to be about Paparazzi. All types of achievements are worthy of celebrating!
14. Sell Sets! In your Live stream, show your customers how easy it is to put together curated jewelry sets. Be sure to grab a photo of each set you assemble and share it in a post so the shopping fun can continue. 
15. This or That. This works great for stories with polls. Some ideas are Minimalist or Maximalist, Gold or Silver, and Classic or Trendy.
16. Party Time! Share what it’s like to party with you as their personal fashion consultant. 
17. Answer Frequently Asked Questions about Paparazzi. This idea works great for stories!

Behind the Scenes Ideas

1. Jewelry Delivery And Unboxing
2. How You Set Up For Your Live Streams
3. Setting Up For A Boutique Or Expo
4. A Day In The Life Of A Jewelry Consultant
5. Packing And Shipping Your Product. Be sure to highlight any special touches you add with every order.
6. View From Your Office
7. What I’ve Been Loving. Share something new or an old favorite. It could be a new app, an inspirational quote, a motivational book, a new product, etc.

Style & Fashion Posts

1. Talk about the current season’s fashion trends and how to accessorize them.
2. Share the season’s Pantone® palette.
3. Share a piece of fashion industry knowledge that would be interesting to your audience. For example, the Pantone® palette isn’t applied to fashion only. It extends to home interiors as well. 
4. Find a fashion-related article and share your thoughts. It could be about new trends, new colors, or accessories.
5. Share your top 3 fashion essentials. These could be seasonal items like cropped pants, a cute bag, or a certain style of shoe. Show how to finish the look with accessories.

Personal Posts

1. Share five random fun facts about you. 
2. Introduce yourself. Every month, it’s a good idea to tell your new followers who you are and what you do. When your audience has the opportunity to get to know you, they’re more likely to trust you as their friend and fashion consultant. 
3. Talk about an unexpected challenge you experienced and how you overcame it. 
4. Finish this sentence: 10 Things I Learned About ______. You can finish the sentence with things like parenting, owning my own business, becoming a fashion consultant, gardening, adopting a pet, painting a room, etc.
5. Share Your Goals. Feel free to share both business pursuits and personal aspirations.
6. Spread a little cheer! Share something exciting that happened to you.
7. Ask Me Anything. Create a story using the question box, then post your answer to your followers' questions in your stories.  
8. My Favorite Things. Share a few of your favorite things in a post or reel.
9. Share your morning or bedtime routine. 
10. What is your favorite food or restaurant? Tell your audience about it!
11. Share something you’re passionate about that isn’t related to your business.
12. Tell about a recent purchase you made and what you love about it.
13. Share your exercise or workout routine.
14. Create posts using different hashtags like:
    • #MotivationalMonday
    • #TipTuesday
    • #TrendTuesday
    • #WearItWednesday
    • #ThrowbackThursday
    • #FriYAY
    • #SaturdayCelebrations
    • #SundayFunday

Family Posts

1. Vacations
2. Mom Hacks
3. Mom/Dad Fails
4. Proud Moments
5. Pets
6. The 3 Essentials You Can’t Live Without
7. My Day in Photos - Take photos throughout the day and add them to your story.
8. Funny things your kids say.
9. Funny things your pets do.
10. How you met your significant other.
11. Tell about three things you learned from your mom, dad, or another family member.
12. Favorite family traditions.
13. Tell a “dad joke.” Ask your followers to add theirs in the comments. 
14. Share a crazy photo and ask your followers to “Caption This.”
15. Life hacks like shopping on a budget, organizing your pantry, and road trips with kids. 

Social media should be fun, positive, and social! It’s a place for people to come together to talk, share information, find opportunities, and uplift, and inspire one another. And now that you have this list of engaging post ideas, your social media profile will be a place where your audience can get to know more about you and what you do. We hope these ideas will make social media planning and posting a breeze! 

We’ll see you on the socials!