LIGHTS, CAMERA, CONFIDENCE:
USING SOCIAL MEDIA FOR SALES

So you’ve started your Paparazzi Accessories business and want to reach more customers? The easiest way to expand your audience is by selling on social media! Social media is an effective, essential tool you shouldn’t overlook when it comes to selling adorable, affordable jewelry from Paparazzi Accessories. 

Just like your replicated site or My Paparazzi Showroom, personal website, or in-person events, social media platforms allow you to expand your audience, complete transactions, and connect with like-minded jewelry enthusiasts. Facebook, Instagram, and TikTok are all incredible options for posting polished, promotional content and going Live to interact with customers directly.

To help you get started with social media sales, we’ve put together some of our top tips for making your time in front of the camera as effective as possible.

IT’S TIME TO MAKE YOUR TIKTOK DEBUT

While many Consultants are comfortable selling stunning accessories to their bling communities on Facebook and Instagram, there is a whole new audience waiting to purchase Paparazzi jewelry from you on TikTok. 

Don’t count yourself out from selling on TikTok—whether you think it’s too late to join the app or you’re nervous about navigating a new platform—don’t give in to the negativity! When you branch out and explore new ways to sell, you give your business a chance to blossom into something even bigger and brighter.

If you can commit to the goal of posting a simple TikTok video once a day, you’ll be on your way to reaching 1000 followers and qualifying to go Live on TikTok. 

Set yourself up for a successful TikTok Live by creating a quiet, clutter-free, and well-lit filming environment. This helps eliminate distractions and interruptions, leaving viewers with a positive first impression of your business. 

Once you end your Live, download the content and use your favorite clips for future promotional posts on all your favorite platforms! 

TRY POSTING A PRE-LIVE VIDEO

Increase online exposure and gain more attention by filming a quick video letting your followers—and any other fashion lovers who might see your content—know that you’ll be selling jewelry Live later in the day. 

Put on your best smile, turn on some bright lights, and let your natural sparkle shine! Call out the time, date, and objectives of your next Live and encourage viewers to tune in and join the fun. 

Posting videos between Live streams keeps your audience engaged and helps you build and maintain connections with your amazing customers and followers. Feel free to make these videos fun and authentic—consider sharing behind-the-scenes footage of your business operations, new fashion trends and jewelry styling tips, frequently asked questions about Paparazzi, or trivia tidbits about yourself! 

FEELING NERVOUS ABOUT GOING LIVE?

Be patient with yourself as you learn a new skill—there’s no shame in starting slow and easing into the flow of going Live.

If you’re new to social media selling, try going Live for just 5 minutes at a time. This will help you get familiar with the platform and become more comfortable talking on camera, interacting with viewers, and describing jewelry in real-time. You can even practice your key talking points while looking in the mirror or your phone’s camera before starting your Live for an instant confidence boost!

Take a peek at our Live-stream-ready tips to ease your nerves before your next social media sale. 

Set Sparkle-Worthy Goals

Live streams can be a bit unpredictable, but setting some realistic goals will help you shine and stay on track!

Start out with small, attainable goals, like gaining one new follower, selling one piece of jewelry, or interacting with one new customer. Tailor these achievements to reflect your larger business goals—sell more Zi Collection pieces by hosting a Live focusing solely on Zi jewelry; show more support for your team or customers by giving shoutouts during your Live sales. 

Don’t Be Afraid To Engage

Engaging with your audience makes your Lives more exciting and boosts your potential for more sales! Remember to introduce yourself to viewers and greet each person as they join your Live.

Ask your customers which pieces they want to see, and take the time to read and respond to their comments. This simple interaction can make the difference between a passive viewer and an active customer!

Stay Cool, Calm, and Consistent

Try to stay as consistent as possible with your posting and Live sales schedules to stay at the front of your customers’ minds. If life gets busy and you forget to create new content, download the Paparazzi EXP app and explore the media library for corporate-approved photos, graphics, and videos you can download and post in a pinch! 

Writing a flexible script filled with popular Paparazzi keywords and descriptors will help you describe our stunning, affordable jewelry without breaking a sweat. Keep the words in front of you during your Lives to stay organized and keep your audience engaged!

START SELLING ON SOCIAL MEDIA

Social media platforms, like TikTok, Instagram, and Facebook, keep you connected with your customers, no matter your location! This makes selling Paparazzi jewelry easier than it’s ever been—all you need is your phone, some good lighting, and our fabulous, affordable jewelry.

For more selling suggestions and social media tips, visit the Paparazzi Pulse™. There you’ll find weekly posts from the Paparazzi Accessories team filled with jewelry trends, styling insights, and Consultant advice.